This is a great trendwatching article. If there was any question in anyones mind about the necessity or even the timing of when to enter the environmentally conscientious space, here is yet another document to sway your thinking and illuminate key trends. Please check out trendwatching, a useful monthly trend newsletter. article summary quote below.
“March 2009 | While financial woes may hold back some green initiatives, the future has never looked greener. Mainly because creating a more sustainable economy is not an option, but a necessity. And we all know that necessity is the mother of invention. Which is why this month, amidst crumbling banks, G20 meetings and stimulus plans, we highlight 12 eco sub-trends that any marketer or entrepreneur can act on today.”