Core 77 Case Study of a Modo IV Pole by Goo Sung. The article details design research and its impact on medical device design. The key pains had to do with patient stigmas in hospitals during recovery. This case study details the road to innovating a hospital staple the IV pole. I found it interesting that most nurses Goo Sung spoke with during his research found the traditional IV pole to be a nuisance. Another such gem was about how nurses must sterilize their hands before entering a new ward, however they do not have to check or sterilize their equipment. So, IV poles are ripe opportunities for spreading infection across wards. Don’t take my word for it, Check out the article it is a great design research case study.