Innovation as Stand-up Comedy

I just discovered a post at Humor that Works, comparing success in product innovation to creating a good stand-up act.

My favorite line:

Some of you might be wondering, but Drew, “If you’re creating a product or service for a customer, can’t you just ask the consumers what they want once and then go make it?” Nope. That doesn’t work for the same reason I can’t just ask the audience what will make them laugh and then say it.

I agree. You need to get out and see what people do–not just listen to what they tell you. Context is vital.

One thought on “Innovation as Stand-up Comedy

  1. This is a great perspective. Plus, it adds to the fun of product development to compare with stand-up comedy!

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