Several of Bright Innovation’s designers are part of a volunteer group call the ecoDesigners Guild (eDG). We help non-profits whose efforts support green and sustainable programs in Pittsburgh. We use our design backgrounds to assist them with graphic work, design strategy, and design of spaces. Our latest project, was a logo design for a new group call Farm Corps. Farm Corps’ mission is to develop a workforce for farms and cultivate new farmers.
Through a series of meetings, conversations and brainstorming sessions we were able to develop a logo design for the Farm Corps team. Here is a sampling of what came out of those meetings and our design process.
Through our initial conversation with Farm Corps we were able to get a better understanding of the mission and goals of the team. We talked about imagery that they related to the group, such as, vintage victory garden posters from WWII and other established ‘corps’ logos.
We took our inspirations and applied them to our sketches. We used a little bit of color but mostly kept our sketches black and white. Imagery we were exploring were farm tools, tractor wheels, vegetables, and wheat grains.
Farm Corps will be using their logo in their first documentary film on farming that will be released this spring! eDG was excited to help such a passionate and dedicated group.