Getting context. To understand what is happening in a space, you need to know context. What is the physical place? What are the rules? Who are the people in the space? Before you get innovation, you need understanding. Context is a big part of that.
To build a great product or service, it is important to create a story that represents the customer the experience they are seeking. In this podcast we talk about some practical tools for describing context that you can use to drive your new product development process.
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