Characters. They are what make a story interesting. To tell our story we need great characters.
This week we discuss tools to bring you characters, your customer, to life in the innovation process. How do you give them a seat at the table in every step of the process? How do you help everyone in your company to understand what you learn about the customer?
Describe your characters so that you can prove you understand them and tell their story.
We would love to get your feedback in the comments or at firstname.lastname@example.org.