Your interactions with customers are like putting on a play. It should be a production that you have thought out and considered.
What is happening on stage is only part of what goes into creating a great play. In the same way, the product or service that the customer buys is only part of the experience.
This week we talk about some of the other factors that go into creating a great experience for the customer in a way that is similar to how an audience experiences a play.
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