3 Ways Storytelling Can Help You Get Innovation Right

400px-Millais_Boyhood_of_RaleighIn this blog we focus on using story as a thinking tool for innovation.  It is worth it to review why story is so important.

Many people talk about the power of story in leadership.   Steve Denning has written several books on the topic.   A leader with a good story can take country to new heights or horrible destruction.

If that leader can articulate a great vision of a better future, then people will follow willingly.

That vision, that story, are what allow people to push through long hours, discomfort, uncertainty—because they know that there is something better on the other side.

Leaders in successful companies understand this.

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Before Innovation, Part 1: Beginning

“How do we start?”  Does that question scare you?  Do you have a good answer?  Do you dive right in and hope good things happen?

Do you know how or why the product development projects in your pipeline got started?  What was the opportunity they are meant to meet?  What part of your mission are they supposed to help you accomplish?

Before a company does something new, creates a product or service, there are several things they should consider.

Companies frequently don’t.  They dive right into developing something great.  I respect their enthusiasm for doing.  Doing is better than not doing. Continue reading

The Story 16: Team Leaders Matter: Innovation Teams Pt 2

You have a brilliant innovation team, but that is not enough.  Not only do you need to have the right people, but you will probably need to lead this team differently.

This podcast is a first look at how we lead innovation teams and why it is not the same as leading other teams.

We would love to get your feedback in the comments or at thestory@bright-innovation.com.

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The Story 15: People Matter: Innovation Teams Pt 1

Having smart people on your team is not enough.  Having the right people in the right roles makes a difference.

This podcast focuses on some common mistakes companies make when they put people onto an innovation team.  Just throwing the best brains at a problem is not the best way to get a great solution.

We would love to get your feedback in the comments or at thestory@bright-innovation.com.

Right Click here to download podcast