What is Innovation? (part two)

1828_bWhat do you mean by THAT?

A few years back I wrote a post called ‘What is Innovation?’ and tried to put a definition around the word.

But, hanging a definition onto something that has become such a buzzword is difficult.  By definition, any word or phrase that occurs in so many corporate mission statements starts to lose its original meaning.

The definition has expanded.  Or, contracted.  Or, diffused.  Now we feel a responsibility to define what kind of innovation we are discussion at any given time.  Is this incremental innovation? Is it breakthrough innovation?  Is it market innovation?  Is it product innovation? We are obliged define what we mean by each of those terms.

Maybe it is safer to avoid the term all together.  In the space of product and service development, what are we really talking about?

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The Story 16: Team Leaders Matter: Innovation Teams Pt 2

You have a brilliant innovation team, but that is not enough.  Not only do you need to have the right people, but you will probably need to lead this team differently.

This podcast is a first look at how we lead innovation teams and why it is not the same as leading other teams.

We would love to get your feedback in the comments or at thestory@bright-innovation.com.

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The Story 15: People Matter: Innovation Teams Pt 1

Having smart people on your team is not enough.  Having the right people in the right roles makes a difference.

This podcast focuses on some common mistakes companies make when they put people onto an innovation team.  Just throwing the best brains at a problem is not the best way to get a great solution.

We would love to get your feedback in the comments or at thestory@bright-innovation.com.

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The Story 13: Opportunities

How do you find opportunities?

Many companies start with what they are good at or their current product line and look for people they think might want what they have.

We often argue that starting with a market need makes more sense.  But, how do you do that?  Following up on our two-part podcast on getting started, we look at how to hunt for and collect opportunities.

We would love to get your feedback in the comments or at thestory@bright-innovation.com.

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The Story 12: Innovation: How to Start Pt 2

Getting started is easier with tools and a plan.

In this podcast we talk about some early stage tools to help you understand context and put it into a form that you can use.

We would love to get your feedback in the comments or at thestory@bright-innovation.com.

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The Story 11: Innovation: How to Start

Getting started is often the hardest part of a project.

How do you begin the process of developing a new innovation?  Everything is uncertain.  How do you deal with the idea that you can do anything you choose.

This week we talk about how to get started gathering the information you need to make those choices.

We would love to get your feedback in the comments or at thestory@bright-innovation.com.

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The Story 10: Storytelling Pt5: Putting on a Production

Your interactions with customers are like putting on a play.  It should be a production that you have thought out and considered.

What is happening on stage is only part of what goes into creating a great play.  In the same way, the product or service that the customer buys is only part of the experience.

This week we talk about some of the other factors that go into creating a great experience for the customer in a way that is similar to how an audience experiences a play.

We would love to get your feedback in the comments or at thestory@bright-innovation.com.

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